The new French Door Refrigerator is so advanced, the only way we could prove it was by putting it to the ultimate test. So we sent Celebrity Chef Ben Sargent and a GE engineer on an epic journey. We filled the fridge along the way with the freshest food we could find, hooked it up to a generator and ventured over 2000 miles to a remote desert to surprise a homesick scientist with a home-cooked meal. Since the refrigerator wasn’t exactly designed for a rough-and-tumble cross-country adventure, we were a bit concerned at first. As it turns out, the fridge was one of the only things that went according to plan. When all was said and done, we had proven that GE truly believes in taking fresh food to the furthest reaches imaginable. We worked with ACNE Production to create a full 360 experience. Two articles were written about Freshpedition: NY Times Fast Company VIEW WEBSITE CLIENT: GE AGENCY: BBDO NY ROLE: Executive Interactive Producer PRODUCTION COMPANY: ACNE Production
Saturn purchased a one day buy on the front page of Yahoo to promote their "Employee Pricing" sale. For this, we developed this interactive banner which ended up breaking a few records, including click-through rates on Yahoo. CLIENT: Saturn AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: Erik Natzke VISIT: http://www.bannerblog.com.au/2007/04/saturn_chair.php
Fun, interactive banner we did for Saturn. Unfortunately, it never ran. CLIENT: Saturn AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: Erik Natzke VISIT: http://natzkedesign.com/
Two rich media banners done for HDDVD. CLIENT: HDDVD AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: unit9 SEE THEM IN ACTION
In 2006, we produced a website for the lovable chickens known as the Foster Imposters. They are always trying to pass as real Foster Farms chickens, but always fail miserably. This website has three games in which you try to help the Imposters get in to Foster Farms. CLIENT: Foster Farms AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: unit9 VISIT: http://thefosterimposters.com/
We put you (as Tony Parker) against Lebron James in a game of HORSE. Shoot the ball from the bottom banner to the top one with the hoop. CLIENT: NBA AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: Mike Kellogg SEE IT IN ACTION
For the 2007 NBA Playoffs, we created a Google Gadget as well as a microsite to go along with the "Unbelievable" TV campaign that featured magician David Blaine. The Google Gadget was one of the first interactive ones ever made, utilizing live data and video streams from the NBA. CLIENT: NBA AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: Mike Kellogg VISIT: http://www.nba.com/unbelievable/ (some features may not work anymore)
Small microsite for Robert Goulet's "Snooze Bars" done for Emerald Nuts. CLIENT: Diamond Nuts/Emerald Nuts AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: The Barbarian Group VISIT: http://www.emeraldnuts.com/gouletbars/
Website built to showcase Specialized's new line of suspension bikes. CLIENT: Specialized AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: Struck VISIT: http://specialized.com/suspension
Specialized and Goodby partnered with Google to put on a contest that challenged participants to create a machine that “transforms pedaling energy into a new and useful purpose”. We worked with KNI to produce a website which served as the hub of the contest. CLIENT: Specialized AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: KNI VISIT: http://innovate-or-die.com/