For AT&T, we created two rich media banners to convey how fast their 4G network is. Both concepts show people in situations where their 4G smartphone helps improve a situation. We shot the talent on green screen and inserted them in to a miniature set. The banners performed exceptionally well: - Click thru rate: 2x the norm - Interaction rate: 4x the norm - Message recall: 40% above the norm - Order rate: 2x the norm Park Bench: View link Bus: View Link CLIENT: AT&T AGENCY: BBDO ROLE: Sr. Interactive Producer DIRECTOR: Lobo PRODUCTION COMPANIES: The Ebeling Group, BBDO K5
Fun, interactive banner we did for Saturn. Unfortunately, it never ran. CLIENT: Saturn AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: Erik Natzke VISIT: http://natzkedesign.com/
Saturn purchased a one day buy on the front page of Yahoo to promote their "Employee Pricing" sale. For this, we developed this interactive banner which ended up breaking a few records, including click-through rates on Yahoo. CLIENT: Saturn AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: Erik Natzke VISIT: http://www.bannerblog.com.au/2007/04/saturn_chair.php
Banner for HP Inks. CLIENT: HP AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: Erik Natzke SEE IT IN ACTION
Banner for HP Photosmart 475 printer. CLIENT: HP AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: The Barbarian Group SEE IT IN ACTION
For the launch of the ultra-portable 475 photo printer from HP, we created a small microsite which allowed users to learn about all the many features the device had. We shot the printer at every angle to be able to provide a 360º interactive experience for the user. CLIENT: HP AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: FirstBorn SEE IT IN ACTION
Two rich media banners done for HDDVD. CLIENT: HDDVD AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: unit9 SEE THEM IN ACTION
In 2006, we produced a website for the lovable chickens known as the Foster Imposters. They are always trying to pass as real Foster Farms chickens, but always fail miserably. This website has three games in which you try to help the Imposters get in to Foster Farms. CLIENT: Foster Farms AGENCY: Goodby, Silverstein & Partners ROLE: Interactive Producer PRODUCTION COMPANY: unit9 VISIT: http://thefosterimposters.com/